How ToSales Comments 6 A sales funnel is a visual representation of your sales cycle — the steps you lead customers through to make a purchase. The funnel shape is due to the tendency for the number of leads to decrease the closer you get to a sale. Unqualified leads are at the top, and nearly-closed deals are at the bottom. Using a CRM is an easy way to manage your sales funnel and see what next steps you need to take with each sale.
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You can create your own sales cycle using Pipedrive CRM to show you what you should be doing at each point in the sale. Pipedrive includes a sales funnel with default stages, but you can easily customize them to fit the stages that your business uses.
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