Pinterest In the business and online marketing worlds, the goal is to motivate customers with potent calls to action.
How do you get your audience to click, download, subscribe or purchase? What can you do to improve overall response rates? To boost the power of your advertising and click-throughs, try these techniques! Speak directly to these biggest objections by responding to them right in your call to action.
You wanted to find out more or learn something.
Use this to your advantage: Make them want to learn more. Ask a question to which they want to find the answer and you will see better responses.
Use Social Proof People are much more likely to click something when they know other people have done it, too. When possible, use social proof to your advantage.
Try a call to action that references the approval of other customers and fans. The better you know your audience, the better equipped you are to reach them. If your goal is more sales, craft your calls to action to appeal to your most common demographics.
To be even more effective, create different calls to action for the different stages of the sales cycle in order to coax readers through their purchases. Include a Timeline A sense of urgency adds importance to your call to action.
To encourage readers to respond to your request, give them a deadline. Sweeten the Deal Think about the famous PBS commercials where they ask viewers to increase their donations — they always offer extra incentives.
The same principle works online. When you want your readers to give a little more money or buy another product or take their action one step further, use a call to action that sweetens their incentives when they do.
What is it that you want your readers to do? Follow the advice in this article, and find a strategic way to ask. By using proven tactics to ask readers to follow a step or take an action, you make it easier to improve results. Follow Straight North on Twitter and Facebook.Should the call to action be specific to the service, or can a generic call to action get by as long as the headline sufficiently explains what the website/service is about?
Is a generic call to action actually better due to it being vague and more open-ended? Call to Action Copywriting, LLC (Entity# ) is a business entity registered with Colorado Department of State (CDOS).The business start date is August .
Without a call to action, you’re wasting your best efforts and goodwill on readers who probably would take action and who probably would buy but you've never pushed them to. Without writing a call to action, the most you’ll know about your reader is hits, page views, and bounces.
As promised, today here is a massive list of 60 call to action examples; many of which you could definitely use for some aspect of your business. Note that these are taken from my new all inclusive copywriting eBook: “Creating Converting Copy – How to Create Copy Which Converts For Your Online Business“.
Now on to the examples: 1. A call to action is only as powerful as the surrounding copy. If your copy doesn’t tell the audience exactly how they can benefit from using your brand in a clear and engaging way, they won’t even care about the call to action.
A few other quick tips to consider.
8) Use words and phrases in your call to actions to motivate instant action such as: FREE, Register, Call, Buy, Subscribe, Donate, Join Now, Hurry, Limited offer, Order now, Don’t Delay, Don’t miss out.