Introduction to mass communication advertising

Students may earn 5 points toward their final total point for each of three exams this semester by completing Questions for Review that accompany each of three course units.

Introduction to mass communication advertising

Collaboration with other branches Introduction Advertising is a form of communicating information, in persuasive purposes for products goods, services and ideas by acknowledged sponsors through numerous media.

Introduction to mass communication advertising

Those individuals could be consumers, people who buy products or business people who would buy large quantities of products for resale in their stores. Mass communication in advertising is very important, because the whole purpose of advertising would be getting the message across to those who will purchase goods, to consumers.

Advertising also helps in promoting services and ideas. In terms of the channel of communication, its purpose is to be a medium. An advertising medium is any non-personal means used to present an ad to its target audience. For example, we have radio advertising, television advertising, newspaper ads, and more.

Advertising is just one type of marketing communications.

Part One: Laying the Groundwork

Marketing communications are the various efforts and tools used to communicate with customers and prospects, including solicitation letters, newspaper ads, event sponsorship, publicity, telemarketing and many more. Marketing is an organizational function, a set of processes in which the value is created, communicated and delivered to customers, and for handling customer relationships in ways that benefit the organization and its shareholders.

Marketing communications are various efforts and tools used to communicate with customers. They are very important for maintaining the relationship with the customers.

Products, Pricing, Places and Promotion. The final goal of marketing is to earn a profit for the firm by consummating the exchange of products or services with those customers who need or want them.

Preindustrial age indicates the beginning period of written history and approximately the start of the nineteenth century. Up to the industrial revolution, advertising and production remained primarily a local phenomenon.

Items such as land, slaves, and transport goods and services were the one who were promoted. People no longer had to rely on their memories, and they had posters, handbills, and signs to remember them about certain product or service.

The Industrializing age, which lasted by the end of the World War I, improved the advertising with the great social and economic changes.

Specifically, Industrial Revolution provided the need and means for mass, non-local marketing, which turn led to mass advertising. People left subsistence farming and moved to the towns and the factories. The industrial age was significant by changing the focus from the production aspect, as indicated in Industrializing age.

Industrial age was a period from the end of the World War I, until the s. The importance of this period in the history lays in the fact that products were branded and the promotion was greatly emphasized. Furthermore, newspapers were not the only source where people could advertise goods and services, advertising became popular on the radio as well.

Radio had a great role in promotion, because radio stations had the specific program that included advertising, so that people could know when to tune in for the program. Television also played an important role, because after the World War II, advertising grew rapidly and television reached its position as the largest advertising medium in terms of profits.

As the time went by and the products became more appealing due to the promotion and the design they had, advertising emphasis shifted from the product features to brand image or personality.

For example, Cadillac became the worldwide image of luxury, the consummate symbol of success 8. Beginning of the marked the postindustrial age in which demarketing became popular. Demarketing is a term coined during the energy shortage of the s and s when advertising was used to slow the demand for products 9.

Later, due to the poor economic situation in the world, many turned to more cost-effective sales promotion alternatives, such as coupons and direct marketing. For example, Byadvertising had lost 25 percent of its share of the marketing budget to other forms of marketing communications As technology started to develop and grow, advertising was affected by it, especially with the emergence of the Internet.

Today, advertising daily occurrence that surrounds us.Introduction to Mass Communication Page 7 The basic foundation of human society is communication and it takes place at different levels – within oneself, between individuals, between individual and a .

INTRODUCTION TO MASS COMMUNICATION. 1 UNIT 1-MASS COMMUNICATION Structure Introduction to Advertising. uploaded by. Diana Burns. 2. Mass Communication Concepts & Processes. uploaded by. Diana Burns. Introduction to Advertising. uploaded by. /5(14). Learn introduction to mass communication with free interactive flashcards.

Choose from different sets of introduction to mass communication flashcards on Quizlet. (1) Advertising is directly related to the groups of people, rather than to individuals and therefore, it is a non-personal or mass communication. Those individuals could be consumers, people who buy products or business people who would buy large quantities of products for resale in their stores.

Mass Communication means transfer of message to the target audience where media is used in the form of television and newspaper.

To reach such a large volume of people mass media is the only source. Mass media is designed by envisioning the target audience.4/4(1). Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication.

Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor.

Syllabus - Introduction to Mass Communications